Automotive - Yanko Design https://www.yankodesign.com Modern Industrial Design News Sat, 23 Nov 2024 18:11:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 TWR Supercat inspired by Jaguar XJS is a muscle car + Super GT hybrid powered by supercharged V12 engine https://www.yankodesign.com/2024/11/24/twr-supercat-inspired-by-jaguar-xjs-is-a-muscle-car-super-gt-hybrid-powered-by-supercharged-v12-engine/?utm_source=rss&utm_medium=rss&utm_campaign=twr-supercat-inspired-by-jaguar-xjs-is-a-muscle-car-super-gt-hybrid-powered-by-supercharged-v12-engine Sun, 24 Nov 2024 12:40:05 +0000 https://www.yankodesign.com/?p=520972

TWR Supercat inspired by Jaguar XJS is a muscle car + Super GT hybrid powered by supercharged V12 engine

Jaguar XJS is one classic car that retains its distinct charm even after decades of going out of production. British tuning company Tom Walkinshaw Racing...
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Jaguar XJS is one classic car that retains its distinct charm even after decades of going out of production. British tuning company Tom Walkinshaw Racing known for creating renowned performance car restomods has now focused attention on the XJS. Meet the TWR Supercat, a stunning racy version of the XJS announced just in time for the rebranding of Jaguar as it heads into the EV-only future.

The hot two-wheeler shares its design inspiration with the car manufacturer’s other racing models like the XJR-15 and XJ220. Concealed underneath that carbon body bonnet is a supercharged 5.6L V12 engine tuned by the engineering wizards at TWR. No doubt it produces 660bhp and 730Nm of torque. All the power is transmitted to the rear wheels mated to a six-speed manual gearbox.

Designer: Tom Walkinshaw Racing

To keep the overall weight down, the body panels are made out of carbon fiber material. This reduces the overall weight down to 1,605 compared to the 1,770 of the XJS. The Super GT racer is not shy of being labeled as a muscle car purely because of its bold looks and power-packed performance under the hood. Khyzyl Saleem and Magnus Walker are the brains behind the design of this sculpted creation in a singular steel hue. The side profile carries embossed lines and the front has an aggressive element with the bonnet and grilles. Move to the rear and you’ll be stunned by the upper tail peaks flowing like an aerodynamic surfer’s surfboard.

The signature DNA of the XJR is perfectly blended with the flying buttresses optimizing the airflow at high speeds. The rear splitter and the flatter floorpain tune the handling when downforce is generated. To this end, the exhaust is reposited on the sides which looks absolutely cool. On the inside, the Supercat is embellished in leather with contemporary or heritage options to choose from. Once you are inside, the XJS influence is more than apparent as the door panels, dashboard and steering wheel are all draped in leather treatment. This classic influence is complemented by the more modern digital multimedia interface which is Apple CarPlay and Android Auto compliant.

TWR Supercat is going to be a limited edition version of which only 88 units will be made. The car will be available in both left and right-hand drive versions in the UK, the US, Europe, Asia, and the Middle East. Prices for the retro-modern supercar will start from $285,000 and we’re sure it will be stocked out in an instant given its charming persona and cherished history behind the creation.

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Vintage-looking ebike sidecar lets you ride around in style https://www.yankodesign.com/2024/11/22/vintage-looking-ebike-sidecar-lets-you-ride-around-in-style/?utm_source=rss&utm_medium=rss&utm_campaign=vintage-looking-ebike-sidecar-lets-you-ride-around-in-style Fri, 22 Nov 2024 11:07:31 +0000 https://www.yankodesign.com/?p=520853

Vintage-looking ebike sidecar lets you ride around in style

I am one of the estimated 50% of the world population that don’t know how to ride a bike and have no desire to actually...
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I am one of the estimated 50% of the world population that don’t know how to ride a bike and have no desire to actually learn how. But there’s one kind that I do know how to ride and given the chance, I’d probably willingly get on one: the sidecar. I can’t balance on two wheels but add a sidecar and another wheel to the equation, then yes, I can actually “drive” it. And if it’s an electric bike, then it also adds to the appeal.

Designer: Mod Bikes

The Mod Easy SideCar Sahara electric bike is something that may appeal to people like me or regular bike riders who want to get on this retro-looking thing that looks like a prop bike from Mad Max Fury Road. The design inspiration for the limited edition ebike is actually the BMW R75 Sahara motorcycle from the World War II era or the 1940s. But of course it has more bells and whistles given that it’s an electric bicycle.

The front wheel has a moto-style dual-crown suspension while the custom-made sidecar has dual headlights, an extended frame, and a cargo rack at the rear. And if your companion on the sidecar is a pet, it even has a built-in doggie door, which should work for pets and humans alike. There’s also a padded seat and a seatbelt for safety. As an ebike, it is equipped with a 750-W rear-hub motor plus give levels of programmable pedal-assist. It also has a responsive torque sensor and a thumb throttle.

The bike also has wide-beam LED headlight so you can be visible while driving around even when it’s dark already. There’s also a braking tail-light to add to the safety features. And if you want more control over the synched turn signaling and brake lighting, you can pair it with a Lumos smart helmet.

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Hyundai Expands IONIQ Lineup with the Innovative IONIQ 9: Big on Space, Bigger on Tech https://www.yankodesign.com/2024/11/20/hyundai-expands-ioniq-lineup-with-the-innovative-ioniq-9-big-on-space-bigger-on-tech/?utm_source=rss&utm_medium=rss&utm_campaign=hyundai-expands-ioniq-lineup-with-the-innovative-ioniq-9-big-on-space-bigger-on-tech Thu, 21 Nov 2024 01:00:33 +0000 https://www.yankodesign.com/?p=520756

Hyundai Expands IONIQ Lineup with the Innovative IONIQ 9: Big on Space, Bigger on Tech

Hyundai has taken another bold step in redefining electric vehicles with the unveiling of its newest flagship, the IONIQ 9, a three-row electric SUV. This...
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Hyundai has taken another bold step in redefining electric vehicles with the unveiling of its newest flagship, the IONIQ 9, a three-row electric SUV. This addition to Hyundai’s IONIQ lineup prioritizes expansive space and cutting-edge technology, pushing the boundaries of what customers can expect from an electric SUV. The IONIQ 9 was recently revealed at the iconic Goldstein House in Los Angeles, reflecting Hyundai’s commitment to innovation and progress in the EV market, as well as the company’s goal of a full lineup of 23 EV models by 2030. This venue represents the harmony between timeless architecture and futuristic automotive design, aligning with Hyundai’s vision for an electrified future.

Designer: Hyundai

The IONIQ 9 represents Hyundai’s determination to combine aesthetics, functionality, and electric performance in one sophisticated package. Focusing on the needs of modern drivers, it is designed to offer an unparalleled driving experience that integrates state-of-the-art technology, environmental consciousness, and innovative design language. Its unveiling at the Goldstein House emphasizes the harmony between timeless architecture and futuristic automotive design, encapsulating Hyundai’s vision for an electrified future.

Exterior Design

Hyundai’s ‘Aerosthetic’ design philosophy is prominently displayed in the IONIQ 9, combining aerodynamic innovation with futuristic styling to enhance both form and function. The IONIQ 9’s exterior design is built on the concept of blending form and function to enhance performance and aesthetics. A smooth, curved roofline creates a streamlined silhouette, aiding in the vehicle’s aerodynamic efficiency. Integrated digital side mirrors and a carefully sculpted 3D-shaped underbody cover contribute to the vehicle’s low drag coefficient of just 0.259 Cd. This improves the vehicle’s efficiency and presents a distinct, forward-looking aesthetic.

The Parametric Pixel lamps—a hallmark of the IONIQ series—add a futuristic flair, seamlessly merging into the bodywork to create a unified and distinctive front profile. The vertical headlights accentuate the bold character of the SUV, while the sculpted rear haunches emphasize the strength and solidity of its stance. With its graceful curve and smooth body panels, the roofline contributes to a minimalist yet sophisticated appearance that aligns with Hyundai’s broader design ethos of sleekness and innovation. Incorporating flush door handles further enhances the vehicle’s clean lines, reducing drag and adding to the overall aerodynamic integrity.

Attention to detail in the exterior extends to functional elements like the 3D underbody cover and aerodynamic wheels designed to minimize drag and improve overall efficiency. The hidden antennas contribute to the smooth roofline, ensuring there are no protruding parts that might interrupt airflow. The design also includes a dual-motion active air flap (AAF) system that enhances air sealing, optimizing aerodynamic performance while adding to the sleek visual appeal of the vehicle. The fenders and quarter panels are made of lightweight aluminum, which contributes to overall efficiency but also aids in balancing performance with structural strength.

Interior Design

The interior of the IONIQ 9 is designed to redefine comfort and spaciousness. Featuring a fully flat floor, the interior maximizes available space, making it perfect for families or groups. Hyundai has utilized its Electric-Global Modular Platform (E-GMP) to ensure that the floor remains unobstructed, allowing passengers to move freely within the cabin and making it easier to configure seating arrangements according to specific needs. The cabin is characterized by elliptical design elements and calming tones, which create a lounge-like, serene environment. This emphasis on a calming atmosphere is further accentuated by the expansive Panoramic Sunroof, which floods the cabin with natural light and enhances the open feel of the space.

The IONIQ 9 features Relaxation Seats in the first and second rows, which can fully recline and are equipped with integrated leg rests. These seats are designed to provide comfort during long journeys or while charging, turning the interior into a rest area. s The slidable Universal Island 2.0 console is another standout feature, allowing passengers to easily access storage from different rows and enhancing the versatility of the cabin.

Hyundai has carefully selected materials to emphasize sustainability without compromising on luxury. Using Eco Process Leather, Recycled PET Fabric, and Bio Paint made from recycled tire waste showcases Hyundai’s commitment to eco-friendly material choices. The interior trim options include calming color palettes such as Obsidian Black and unique two-tone combinations like Cognac Brown with Creamy Beige, adding to the cabin’s upscale yet inviting feel. Ambient lighting and slim air vents further enhance the futuristic yet warm atmosphere, blending functionality with a soothing aesthetic.

Special Features

The IONIQ 9 introduces several unique features that enhance its functionality and the overall user experience. One of the most significant elements is the Dynamic Body Care system integrated into the Relaxation Seats. This system uses targeted vibration and pressure to stimulate blood circulation, effectively reducing fatigue on long drives. This feature is particularly useful during charging breaks, allowing passengers to relax and rejuvenate before continuing their journey. The IONIQ 9 also incorporates Hyundai’s Vehicle-to-Load (V2L) capability, allowing users to power external devices using the vehicle’s high-capacity battery—an ideal feature for outdoor enthusiasts and those who enjoy car camping.

The second-row Swiveling Seats are another unique aspect of the IONIQ 9, offering an uncommon interaction level in SUVs. By allowing passengers to face each other, the Swiveling Seats transform the cabin into a space for socializing, whether during a long trip or when parked. The North American market will not have this option available. This focus on communal space is complemented by the slidable Universal Island 2.0 console, which provides ample storage space and is accessible from both the front and rear rows. This console enhances the vehicle’s functionality and ensures that items are within easy reach for all occupants, emphasizing Hyundai’s focus on user-centric design.

Another innovative feature is the Hyundai AI Assistant, an AI-enabled voice recognition system that intuitively controls various in-car functions. By incorporating AI-driven voice commands, Hyundai aims to create a more seamless and convenient driving experience where drivers can manage climate settings, navigation, and infotainment without needing to take their hands off the wheel. The climate control system features a rear-independent function, allowing rear passengers to customize their climate settings. This ensures that everyone in the vehicle remains comfortable, regardless of seating position.

Focus on Ergonomics

Ergonomics have been central to the design of the IONIQ 9, with every aspect of the cabin optimized for comfort and convenience. The Relaxation Seats in the first and second rows provide full recline functionality and integrated leg rests, allowing occupants to relax during charging stops or extended drives truly. The seats are designed with the contours of the human body in mind, providing support where it’s needed most and ensuring comfort over long periods. The Dynamic Body Care system adds another level of ergonomic consideration by actively reducing muscle fatigue and enhancing comfort during drives.

The slidable Universal Island 2.0 console is another example of Hyundai’s ergonomic approach. It is positioned to be accessible from multiple rows, allowing passengers to easily reach items stored within without straining. This enhances the vehicle’s usability and comfort, particularly for passengers seated in the second row. The console’s bidirectional opening design means it can be accessed from both the front and rear, adding to its practicality and underscoring Hyundai’s commitment to a user-centric experience.

The panoramic curved display is strategically positioned to provide the driver with all necessary information without obstructing their line of sight. This contributes to overall driving safety while ensuring that vital data is always within view. The positioning of controls within the cabin is also designed to reduce driver distraction, with intuitively placed buttons and dials that are easy to reach. Hyundai has also integrated a shift-by-wire system positioned on the steering column, freeing up additional space in the center console and improving overall ergonomics.

The climate control system, which includes a rear-independent air conditioning function, is designed to maximize comfort for all passengers. By allowing rear passengers to set their climate preferences, Hyundai ensures everyone in the vehicle enjoys a comfortable ride. This system is particularly beneficial during family trips or long journeys, where individual comfort needs vary. The slim roof air vent works with the Panoramic Sunroof to provide a well-ventilated, comfortable cabin environment that feels open and airy.

Material Choices

Hyundai’s commitment to sustainability is evident in the material choices for the IONIQ 9. The vehicle’s interior features Eco Process Leather, which is treated using a reduced chemical process to minimize environmental impact while retaining the luxurious feel expected in a high-end vehicle. Recycled PET Fabric is used extensively throughout the cabin, giving a second life to plastic bottles and other materials that would otherwise contribute to landfill waste. The use of these recycled materials aligns with Hyundai’s vision of creating a sustainable future without sacrificing quality or comfort.

Bio Paint, made from recycled tire waste, is used on interior trim pieces, adding another layer of sustainability to the IONIQ 9’s design. This innovative paint reduces waste and contributes to a cleaner production process. Hyundai has also utilized Bio TPO/PU Skin and Bio PET/SUEDE Fabric, highlighting its commitment to reducing environmental impact through material innovation. The interior trim options are designed to evoke a sense of tranquility, with a range of colors that promote a calming atmosphere, such as Mud Gray with Creamy Beige and Dark Teal with Dove Gray. These color choices enhance the interior’s aesthetic appeal and create a soothing, lounge-like environment perfect for long journeys.

The emphasis on sustainable and premium materials extends to the exterior as well. The aluminum fenders and quarter panels are not only lightweight, helping to improve overall efficiency, but are also durable, ensuring the vehicle can withstand the rigors of daily use. The exterior paint options include several new hues, such as Celadon Gray Matte and Ionosphere Green Pearl, contributing to the IONIQ 9’s sophisticated and distinctive appearance. These carefully selected materials and finishes reinforce Hyundai’s commitment to sustainability while offering customers a premium, thoughtfully designed vehicle.

Have you been waiting for a big, bold, and practical EV?

The IONIQ 9 might be it. Combining advanced ergonomic features, sustainable material choices, and a sleek, aerodynamic exterior, the IONIQ 9 offers a unique blend of technology, comfort, and performance, perfect for modern consumers who value style and sustainability. Hyundai continues to push the boundaries of electric mobility, and the IONIQ 9 stands as a beacon of what the future holds in electric vehicle design and functionality. It offers a unique blend of technology, comfort, and performance, catering to modern consumers prioritizing style and sustainability. As Hyundai continues to push the boundaries of what is possible in electric mobility, the IONIQ 9 stands as a symbol of the future—a future where design and functionality coexist to create truly exceptional vehicles.

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Genesis Redefines Automotive Design with 2026 GV70, Electrified GV70, and California Design Studio https://www.yankodesign.com/2024/11/20/genesis-redefines-automotive-design-with-2026-gv70-electrified-gv70-and-california-design-studio/?utm_source=rss&utm_medium=rss&utm_campaign=genesis-redefines-automotive-design-with-2026-gv70-electrified-gv70-and-california-design-studio Wed, 20 Nov 2024 20:00:30 +0000 https://www.yankodesign.com/?p=520716

Genesis Redefines Automotive Design with 2026 GV70, Electrified GV70, and California Design Studio

Genesis Motor North America has unveiled the redesigned 2026 GV70 and Electrified GV70 SUVs, accompanied by the announcement of a groundbreaking design studio in California....
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Genesis Motor North America has unveiled the redesigned 2026 GV70 and Electrified GV70 SUVs, accompanied by the announcement of a groundbreaking design studio in California. These twin milestones highlight the brand’s seamless integration of technology and aesthetics, pushing boundaries in product innovation and creative environments. With its sights firmly set on redefining the future of luxury vehicles, Genesis aims to transform automotive design through thoughtful craftsmanship and advanced technology.

Designer: Genesis

Exterior Enhancements: Bold Aesthetics Meet Cutting-Edge Technology

The 2026 GV70 and Electrified GV70 embody Genesis’s “Athletic Elegance” philosophy, presenting a perfect fusion of advanced technology and striking design. Their redesigned dual-weave G-Matrix Crest Grille creates a bold front fascia, while the multi-lens array (MLA) headlamps provide enhanced nighttime visibility and a modern visual signature. This technology-driven lighting system ensures functionality without compromising style.

Genesis GV70 Sport

For the Electrified GV70, the grille adapts to house a charging port equipped with a motorized door, integrated lighting, and a heating element, offering convenience and a sleek design. Redesigned skid plates and expanded air intakes contribute to a more dynamic, sporty profile, while new 19-inch and 21-inch wheel options emphasize athleticism and precision.

Genesis Electrified GV70

The attention to detail extends to the rear, where turn signals echo the two-line motif of the headlamps, maintaining aesthetic harmony. Genesis also introduces ten exterior colors for the GV70, including the astronomically inspired Ceres Blue, and six curated colors for the Electrified GV70, offering customers various sophisticated options to personalize their vehicles.

Interior Innovations: A Harmony of Function and Form

Inside, Genesis prioritizes elegance, simplicity, and advanced technology. The GV70 features a 27-inch OLED display that merges the digital cluster and infotainment system into a seamless horizontal unit. This modern layout aligns with the “Beauty of White Space” principle, inspired by Korean aesthetics, providing a clean and intuitive user interface.

Material and color options enhance the interior ambiance. Ultramarine Blue Nappa leather adds a luxurious touch, complemented by customizable ambient lighting that allows drivers to tailor the cabin’s atmosphere. A Bang & Olufsen surround sound system with Beosonic technology further enhances the in-cabin experience, delivering unmatched audio quality.

Practical updates include triple-zone automatic HVAC for optimal comfort and a relocated wireless charging pad for easier access. Genesis also integrates advanced convenience features such as voice recognition controls, which allow drivers to manage HVAC settings and windows effortlessly, and Digital Key, enabling seamless vehicle access and personalization.

Performance and Safety: Advanced Features for a Superior Drive

The GV70 offers two powerful engine options: a 2.5L inline-4 turbo with 300 horsepower and a 3.5L V6 twin-turbo producing 375 horsepower. Genesis pairs these engines with Electronically Controlled Suspension with Road Preview, which uses forward-facing cameras to detect road imperfections and adjust the suspension for maximum comfort.

Safety features are equally comprehensive. Enhanced Lane Following Assist, Hands-On Detection steering, and upgraded Remote Smart Parking Assist—which now includes diagonal parking—are standard. The Electrified GV70 introduces an 84 kWh high-capacity battery, providing extended range and a North American Charging Standard (NACS) port with a CCS adapter, granting access to more than 36,000 DC fast chargers nationwide.

Genesis Design California: A Creative Hub for the Future

Complementing its vehicle advancements, Genesis will open a new 80,000-square-foot design studio in El Segundo, California, in early 2025. This facility will serve as a creative ecosystem, housing 45 team members in an environment designed to foster innovation and collaboration.

Genesis Design California

The studio’s design blends Korean heritage with Southern California’s vibrant culture. Outdoor spaces inspired by traditional Korean gardens provide tranquil areas for reflection, while the interiors emphasize natural light and calming materials like soft acoustic felt. The modern tea platform in the lobby sets a meditative tone, reinforcing Genesis’s commitment to creating serene, inspiring spaces.

Key facilities include a clay modeling workshop, digital design labs, and a colors and materials studio, offering team members the tools to push creative boundaries. Luc Donckerwolke, Chief Creative Officer of Genesis, highlighted the studio’s importance: “The climate, cultural arts, and automotive scene in Los Angeles offered us the possibility to create a dynamic and attractive work experience by integrating nature and light into the work and creative spaces.”

Blending Technology, Culture, and Innovation

Genesis’s design philosophy reflects a harmonious blend of form, function, and cultural authenticity. From the MLA headlamps to the expansive OLED dashboard, every detail of the 2026 GV70 lineup underscores the brand’s commitment to thoughtful, user-focused advancements. Similarly, the California Design Studio exemplifies Genesis’s dedication to fostering creativity and integrating art and technology into its vehicles.

As Genesis approaches its 10th anniversary, these initiatives signal a bold vision for the future of automotive design. By combining advanced technology with cultural heritage and a deep understanding of user experience, Genesis is redefining what luxury vehicles can achieve—inside and out.

The post Genesis Redefines Automotive Design with 2026 GV70, Electrified GV70, and California Design Studio first appeared on Yanko Design.

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Jaguar’s Rebranding feels ‘Confusingly Generic’ as the Luxury Carmaker Announces New Visual Identity https://www.yankodesign.com/2024/11/19/jaguars-rebranding-feels-confusingly-generic-as-the-luxury-carmaker-announces-new-visual-identity/?utm_source=rss&utm_medium=rss&utm_campaign=jaguars-rebranding-feels-confusingly-generic-as-the-luxury-carmaker-announces-new-visual-identity Tue, 19 Nov 2024 20:15:44 +0000 https://www.yankodesign.com/?p=520484

Jaguar’s Rebranding feels ‘Confusingly Generic’ as the Luxury Carmaker Announces New Visual Identity

The new logotype, which looks indistinguishable from the Motorola font, makes the Jaguar feel ‘toothless’. I didn’t have a Jaguar rebrand in my 2024 bingo...
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The new logotype, which looks indistinguishable from the Motorola font, makes the Jaguar feel ‘toothless’.

I didn’t have a Jaguar rebrand in my 2024 bingo cards, but honestly, this year has been curveball after curveball, hasn’t it? The British luxury automobile brand just unveiled its rebranding, characterized by 4 new elements that make up Jaguar’s fresh look to usher in its EV-only push. The new branding orbits around four meticulously designed elements.

First is the “Device Mark,” a logo stripped of excess yet bold in its restraint. Its symmetry hints at balance—a nod, perhaps, to the duality of tradition and innovation Jaguar aims to master. Then there’s the “Strikethrough,” a graphic motif that almost slices through the air with modernity, destined to carve a permanent space in Jaguar’s visual lexicon. The “Exuberant Colors” go even further, injecting vibrancy and connecting the brand to the artistic world. Finally, the “Makers Marks”—a duo of the traditional leaper emblem and a sleek monogram—grounds the brand in its storied history while letting its typography flirt with the contemporary.

Jaguar’s Chief Creative Officer, Professor Gerry McGovern, frames this shift as a reclamation of identity. This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience,” he says. The implication (given the assets shared by Jaguar) hints at the company viewing themselves as less of a car brand and more of a luxury brand. The exuberant colors of the campaign imagery look like something out of a fashion magazine, which fails to address the most important part of Jaguar’s brand – its automotive part. In fact, none of the images even have a car in them, or hint at anything car-related.

The new logotype opts for a curved, sans-serif font that ditches Jaguar’s original aesthetic entirely. It’s somewhat ironic that Jaguar brings up a quote by its founder, Sir William Lyons who said “A Jaguar should be a copy of nothing,” when the logo instantly appears generic or ‘seen before’. The Device Mark tries to create a difference by boldly eschewing the branding styles of automotive companies; but in doing so, falls into the trap of feeling familiar, and not the good kind. The font somewhat resembles the logotype of Motorola, with the Jaguar’s G looking vaguely like Google’s G.

Obviously, my opinions are broadly my own, but show the logotype to someone completely new to the automotive world and they’re least likely to guess it belongs to a company that made something as ferociously fast as the F-Type. The Strikethrough gets a subtle yet significant change, however, with the jaguar being flipped to face towards the right instead of the left. A little easier to grasp as an outsider, this change does two things – it differentiates Jaguar from Puma, which both had left-facing feline logos, and secondly, it makes the jungle cat look like it’s lunging forward instead of backward. The lines of the strikethrough don’t provide much of an explanation for their presence, although they could at least bend around the Jaguar to make it look like a wind tunnel test.

Overall, the branding feels drastic, confusing, and outright rejects everything the British marque built over the past 102 years. It isn’t like Audi’s rebrand from last week, which meaningfully announced a new collaborative EV line exclusive to its China marketplace while still retaining the four-logo identity for the global brand. This rebrand on Jaguar’s part doesn’t explain much, especially when there’s no actual context in the picture.

The car company hasn’t announced any new cars that go with the branding, making the logo and visual identity feel confusing. The Device Mark presents a strange mashup of Motorola and Google, the Strikethrough creates ‘grills’ that famously don’t feature on EVs, the Makers Mark looks appealing but lacks any context, and the Exuberant Colors (the posters shown below) have absolutely zero reference to cars at all.

Jaguar’s campaign imagery mentions nothing about automobiles. There isn’t a car to be seen in any of the posters.

I don’t want to discount Jaguar’s efforts with its rebrand – let’s just say they probably know something I don’t. My opinions aside (even though they’re rather strong), Jaguar’s new identity comes just days before the company unveils the Jaguar Design Vision Concept – a conceptual automobile that serves as a guiding point for the carmaker’s future endeavors. With a commitment to launch a completely new slew of all-electric vehicles by the end of the decade, Jaguar is hoping the rebrand performs a ‘complete reset’ according to Managing Director Rawdon Glover.

History, at least, is on Jaguar’s side. The brand has repeatedly proven its ability to adapt and evolve, from the sleek lines of the E-Type to the modern flair of the I-PACE. This latest transformation is timed perfectly, albeit with the stakes turned up to eleven. Yet, reinvention always comes with risks. Will this new identity alienate loyalists who cherish Jaguar’s old-world charm? Can the brand authentically straddle the line between exclusivity and accessibility, artistry and practicality? These are the big questions Jaguar faces, and they’ll only be answered as its plans unfold in the years to come.

The post Jaguar’s Rebranding feels ‘Confusingly Generic’ as the Luxury Carmaker Announces New Visual Identity first appeared on Yanko Design.

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Fully-electric CityAirbus NextGen eVTOL makes pilotless take-off debut in Germany https://www.yankodesign.com/2024/11/18/fully-electric-cityairbus-nextgen-evtol-makes-pilotless-take-off-debut-in-germany/?utm_source=rss&utm_medium=rss&utm_campaign=fully-electric-cityairbus-nextgen-evtol-makes-pilotless-take-off-debut-in-germany Mon, 18 Nov 2024 20:15:25 +0000 https://www.yankodesign.com/?p=519793

Fully-electric CityAirbus NextGen eVTOL makes pilotless take-off debut in Germany

On the road to a future of aircrafts that consume lesser fuel, are low maintenance, and have no carbon emissions; electric vertical take-off and landing...
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On the road to a future of aircrafts that consume lesser fuel, are low maintenance, and have no carbon emissions; electric vertical take-off and landing vehicles will play a significant role. Such aircrafts are in their infancy as of now, so the news of an eVTOL making its take-off debut in Germany is a big milestone.

The CityAirbus NextGen eVTOL which has begun its official flight test campaign in Donauwörth, Germany, made the first remarkable unmanned lift-off around November 6, 2024, at the said Airbus facility. Unveiled in March 2024, this fully-electric eVTOL is part of Airbus Helicopters Advanced Air Mobility mission to produce eVTOL personal air vehicles alongside, UTM services, and vertiports.

Desginer: Airbus CityAirbus

The news about the flight test and the debut take-off of the NextGen eVTOL was announced via X by Airbus Helicopters’ Bruno Even. In his post, the CEO wrote, “I’m happy to share that the #CityAirbus NextGen flight test campaign in Donauwörth, Germany has started with a first lift-off. A big thank you to all our teams who have contributed to this important step in the marathon that is Advanced Air Mobility.”

The eVTOL features a large 12-meter wingspan, the wings are fixed and its tail has a distinct V shape. The four-seater electric vertical take-off and landing vehicle prototype – with the seating capacity of one pilot and three passengers with their luggage – can cruise 80 km on a single charge at the speed of 120 kmph.

The aircraft is made from carbon fiber composite material that makes it robust and lightweight. It is propelled by eight electric-powered propellers as part of its distributed propulsion system, which along with other features would ensure it is not only used for private and commercial flying (as a heli taxi) but would also assist in medical use cases and the promotion of eco-tourism. Airbus suggests this is the first eVTOL in a series of prototype aircrafts the company intends to produce. With the advancement of battery density, such aircrafts would surely have a longer range and become a common sight over sprawling cities.

The post Fully-electric CityAirbus NextGen eVTOL makes pilotless take-off debut in Germany first appeared on Yanko Design.

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This solar powered electric scooter is a cooler sibling of the Motocompo moped https://www.yankodesign.com/2024/11/17/this-solar-powered-electric-scooter-is-a-cooler-sibling-of-the-motocompo-moped/?utm_source=rss&utm_medium=rss&utm_campaign=this-solar-powered-electric-scooter-is-a-cooler-sibling-of-the-motocompo-moped Sun, 17 Nov 2024 21:45:45 +0000 https://www.yankodesign.com/?p=519779

This solar powered electric scooter is a cooler sibling of the Motocompo moped

We’ve seen Motocompo knock-offs, personal electric commuters and cargo bikes that would put a four-wheeler to shame. This one by San Francisco-based company Otherlab is...
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We’ve seen Motocompo knock-offs, personal electric commuters and cargo bikes that would put a four-wheeler to shame. This one by San Francisco-based company Otherlab is radically different though. Dubbed Lightfoot, the electric cargo scooter has built-in solar panels to employ limitless solar power to charge the in-built battery.

The electric scooter’s 120W solar panels sandwich the considerably large 45.2 L storage compartment which is big enough to store essentials like a backpack, grocery bags, books, or any other essentials. One of these panels is hinged to allow access to the inside compartment. This space is also used to conceal the UL-certified 1.1 kWh battery and the 600W on-board charger.

Designer: Otherlab

The padded seat on the bike is comfortable enough for a single rider, however, if a pillion needs to take the ride home that option is also open as the bike has footplates too. Lightfoot is powered by a couple of 750W brushless DC motors that generate 90Nm peak torque and hurl it to a top speed of 20 miles per hour. Whether it can scoot around medium-grade hilly terrain is still not clear, but based on specifications alone it should be able to do that. The motors are plugged into the 1.1kWh battery capable of having a 37-mile range on a single charge.

The solar panels charge up in broad sunlight to add around 3 miles with an hour of charge, and 18 miles on a full sunny day.  People who are heavy users will mostly rely on the wall plug charging option and the solar charge will be a bonus. The bike will be a good option for users who will use it for short trips to the supermarket or local metro station.

Otherlab has kept in mind the maintenance and repairability of the scooter at any service center or local garage since it comes with off-the-shelf components making up the functional parts of the ride. Another set of deal-making features are the one-year complete bike guarantee and two-year mechanical guarantee. To top it off you’ll also get the “ironclad buy-back guarantee” as the company is promising a buy-back option if the user is not satisfied with LIghtfoot. Interestingly the goofy little scooter will be available to buy in the US from January for a price of $4,995. We can expect it to make an appearance at CES 2025 in Las Vegas.

The post This solar powered electric scooter is a cooler sibling of the Motocompo moped first appeared on Yanko Design.

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Inspired by desert race, ST5 Supertourer Finke Edition pop-up camper is off-roading genius https://www.yankodesign.com/2024/11/17/inspired-by-desert-race-st5-supertourer-finke-edition-pop-up-camper-is-off-roading-genius/?utm_source=rss&utm_medium=rss&utm_campaign=inspired-by-desert-race-st5-supertourer-finke-edition-pop-up-camper-is-off-roading-genius Sun, 17 Nov 2024 12:40:33 +0000 https://www.yankodesign.com/?p=518823

Inspired by desert race, ST5 Supertourer Finke Edition pop-up camper is off-roading genius

Most advancements happening in the camper industry, of late – directly or indirectly – hint at pushing the boundaries of off-road and off-grid camping. If...
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Most advancements happening in the camper industry, of late – directly or indirectly – hint at pushing the boundaries of off-road and off-grid camping. If it were true for the manufacturers in the US, the idea has touched an Australian builder most fiercely. Perhaps so much so that the Queensland-based Patriot Campers (a recognizable name I’m sure) has designed and developed the ST5 Supertourer Finke Edition pop-up camper that blows the boundaries of off-road camping in desert dust.

Claimed to be the most advanced camper trailer in the world, the special edition ST5 Supertourer Finke is a premium (and feature-rich) variant of the standard version by the manufacturer. Its name is derived from Australia’s iconic Finke Desert Race and the construction is apt to overcome the most challenging terrains.

Designer: Patriot Campers

The special Finke edition doesn’t borrow the name for the heck of it. In fact, the brains behind Patriot Campers have been involved in the namesake off-road racing for over a decade. The new camper is therefore a consortium of their learning from the extensive involvement in off-roading competition and touring expertise. The wholesome rig with all its merits was launched by Patriot Campers at the 2024 SEMA automotive show in Las Vegas.

The ST5 Supertourer Finke Edition camper is a versatile living quarter on the road with robust riding antics and lightweight body parts. The camper is built with a combination of composite and structural aluminum and has a black canvas pop-out roof. The exterior pops with the green and white color scheme, carbon fiber decals, bronze-colored wheels and 35-in mud tires. The sports car-esque interior equipped with black Alcantara and green upholstery strikes plush at first sight. Carbon fiber table and benchtops in the living area, and bronze basin tap in the bathroom complete the look.

With what you get, the ST5 Supertourer Finke Edition is not any ordinary camping trailer. Hybrid by virtue, it complements performance and comfort and is designed thoroughly for off-road adventures with a Trinamic suspension system and 17-in rims featuring Method Wheels’s beadgrip technology for lowering tire pressures while negotiating rough terrains. The exterior of the camper makes more living space with an awning on either side, while a pull-out kitchen facilitates cooking savory meals where your journey takes you.

The post Inspired by desert race, ST5 Supertourer Finke Edition pop-up camper is off-roading genius first appeared on Yanko Design.

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America’s best-selling cargo e-bike arrives with advanced features at same affordable price https://www.yankodesign.com/2024/11/15/americas-best-selling-cargo-e-bike-arrives-with-advanced-features-at-same-affordable-price/?utm_source=rss&utm_medium=rss&utm_campaign=americas-best-selling-cargo-e-bike-arrives-with-advanced-features-at-same-affordable-price Fri, 15 Nov 2024 21:45:38 +0000 https://www.yankodesign.com/?p=519507

America’s best-selling cargo e-bike arrives with advanced features at same affordable price

Cargo e-bikes are built for convenience and functionality. Whether it’s carrying your child back from school; taking pet to the vet; picking groceries from the...
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Cargo e-bikes are built for convenience and functionality. Whether it’s carrying your child back from school; taking pet to the vet; picking groceries from the store; or hauling hard coolers to the camp; cargo e-bike will help you with all of that effortlessly. And who knows it better than Lectric? After the successful run of their XPedition, dubbed the most popular cargo eBike in America, Lectric eBikes has unveiled the XPedition 2.0, which it hails as the most advanced cargo bike yet!

Arriving with advanced features and an all-new design, the XPedition 2.0 by the Phoenix-based electric bike company is priced the same as the original XPedition at $1,399 and is now available for pre-order. When the prices of electric bikes are shooting through the roof and every new addition arrives with a steeper price tag, staying true to the cost and stuffing the bike with better looks and features, Lectric has pulled off a remarkable customer-winning move.

Designer: Lectric

Undeniably, the price is the most interesting aspect of this new release, but its reworked versatility to benefit a larger span of riders is more inspiring. “The XPedition has been the best-selling and most successful cargo eBike in the industry since its debut, and that’s due to its unmatched combination of performance and value,” CEO Levi Conlow informed. “With the XPedition 2.0, we’re doubling down on that commitment. Even in a year when many eBike prices have gone up, we’re delivering significant upgrades without increasing the price—something we believe will only amplify the continued success of this eBike.”

The XPedition 2.0 with its new aluminum frame and an extended wheelbase for carrying cargo more safely, arrives with the same 750W M24 hub motor in the rear which peaks at over 1,310 watts with a payload capacity of up to 450 lb as in the original. It now is upgraded with a torque sensor to deliver an all-new pedal assist experience: it produces 85 Nm torque and pedal assist of up to 28mph.

Featuring a rear rack in the redesigned frame with updated tubing, the XPedition 2.0 can carry just about any cargo or an extra passenger. The 35Ah battery – compatible with a 5-amp fast charger – ensures over 170 miles of range and the adjustable dual-spring 50mm front suspension fork makes travel smooth over street bumps. Interestingly, Lectric provides the new XPedition 2.0 Cargo e-bikes in three options and two colorways: Single 13Ah battery model for $1,399, dual 13Ah battery model for $1,699, and the dual 17.5Ah battery model for $1,999. All three come in Raindrop Blue and Stratus White colors with integrated hydraulic disc brakes, color LCD display, turn signal lights, and an extra-wide dual-leg kickstand for safer parking.

The post America’s best-selling cargo e-bike arrives with advanced features at same affordable price first appeared on Yanko Design.

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Toyota celebrates NFL partnership with the Ultimate Tailgate Tundra featuring satellite internet https://www.yankodesign.com/2024/11/13/toyota-celebrates-nfl-partnership-with-the-ultimate-tailgate-tundra-featuring-satellite-internet/?utm_source=rss&utm_medium=rss&utm_campaign=toyota-celebrates-nfl-partnership-with-the-ultimate-tailgate-tundra-featuring-satellite-internet Wed, 13 Nov 2024 20:15:49 +0000 https://www.yankodesign.com/?p=519231

Toyota celebrates NFL partnership with the Ultimate Tailgate Tundra featuring satellite internet

SEMA Show in Las Vegas concluded with much fanfare this past weekend. The humungous gathering of automotive enthusiasts and aftermarket professionals was taken aback when...
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SEMA Show in Las Vegas concluded with much fanfare this past weekend. The humungous gathering of automotive enthusiasts and aftermarket professionals was taken aback when Toyota unwrapped the Ultimate Tailgate Tundra. Part of Toyota’s exciting vehicles in Vegas, the Tundra is way beyond anything we have seen in the past: It’s an inspiring new vehicle designed as an audio-visual powerhouse for sports fans and adventurers.

Designed per se for tailgating parties that are nothing without a game of football; the Tundra is a tribute to the Japanese automaker’s partnership with the National Football League. As an official partner, Toyota has done great deals with NFL, now by offering this tailgating extravaganza, the company is giving fans a reason to uplift their fandom.

Designer: Toyota

If you’re an NFL fan, you know the significance of those pre-game gatherings – booze, large screen displays, and aggressive conversations – I feel chills running down my spine even as I write. The atmosphere is electrifying and unescapable, but some of us want that secluded space with a bunch of friends in the parking lot or out in the wilderness. That’s what the Tundra with tailgating entertainment system intends to target.

By offering the ultimate rig for the outdoors, Toyota is ensuring a fan never misses a game no matter how distant he is from the pitch or the confines of his home. Ultimate Tailgate Tundra is a pickup truck that would transport small tailgating get-togethers into a theatre-esque live game showdowns. On the staging shell powered by four electric actuators – rising up from the truck bed at the push of a button – are five 55-inch weatherproof outdoor screens that combine to give you the ultimate audio-visual experience on the move.

Tyler Litchenberger, Toyota Vehicle Marketing and Communication manager informs, “This build is more of an audio-visual experience than a typical tailgate setup. We wanted to create something that not only draws attention to the truck, but is also an activation that invites people to experience the Toyota Tundra as the ultimate sporting and adventure machine.”

The five screens that work in tandem and are viewable from almost 180-degree angles are provided with exceptional audio combinations. The JBL Club Marine Series tower speakers draw power from the Club Marine A5055 amplifier and a Marine 600 amplifier drives two 10-inch subwoofers. The experience would be worthless without a generator powering the entire setup that runs on satellite-based Wi-Fi connectivity onboard.

The post Toyota celebrates NFL partnership with the Ultimate Tailgate Tundra featuring satellite internet first appeared on Yanko Design.

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